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I am happy to help you plan your trip to Napa.  If you need a free winery trip planning agenda please give me as much time as you can due to the large number of requests.  I can typically turn around a custom agenda in 3 days.

Happy also to help you with restaurant and hotel recommendations, all honest and unbiased and based on my own experiences.

Cheers,

Local Wally

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Napa Priority Wine Pass Worth It! | Best Napa Passport | Local Wally's Napa Tourist Guide

Is the Priority Wine Pass Worth It? Yes, it's the better Napa passport for FREE Napa wine tastings, 2 for 1 discounts, special VIP offers. Get Napa on a Budget deals.

Napa Valley Priority Wine Pass worth It?

The Original Napa Winery Passport

Back in the day, back when cars still had cassette decks and dinner at The French Laundry was $30 per person, wine tasting in Napa was better than cheap - it was often free.

Today, “wine-flation” means a standard tasting is typically $45 and it’s not hard to spend a hundred bucks or more to taste - per person!

That’s why you need a Priority Wine Pass, the two for one pass that’s been the champion of wine lovers since 2012. I’ve worked with them so long that they allow me to sell it to my readers for $39 per couple, a $30 discount and the cheapest price they offer other than a rare flash sale.

Oh sure, you could buy the same wine pass elsewhere but getting it from me is what keeps my site running and my advice free. And to thank you for your support you can email me with your questions and I’ll personally respond - how cool!

Wine Pass FAQ's

How does the Priority Wine Pass work?

  1. Buy one pass per couple - it’s $39 if you get it from my site - that’s a $30 discount I set up for my readers. That’s also the lowest price offered other than an occasional “flash sale”. Support my site by buying it from me - it’s what keeps the site running!

  2. You’ll receive a welcome letter with promo codes. Some wineries allow you book with a promo code, some ask that you reserve normally (or walk-in) and present your pass upon arrival. Most do not actually charge your card when booking but if they do just show them the pass when you arrive and they’ll adjust your charge.

  3. You can reach out to their free concierge service or to me directly and together we’ll help you pick wineries and plan out your entire trip. Most services charge hundreds of dollars for trip planning advice but it’s included with the pass.

How Long is it Good For?

The Priority Wine Pass comes with free concierge service and we work together on your requests.

The Priority Wine Pass sold on my site is good for a full year from purchase.  They also offer 1 day and 3 day passes but there’s no discount on those making them more expensive than the annual pass.

I Live in the Bay Area - Can I visit the same wineries again and again?

Yes, Bay Area people really make out like bandits with the pass since there are no limits or limitations on winery visits. But even an out of town day tripper can easily come out ahead. For example, a pop in at Sterling is $55 pp, or two for one on the pass. Wouldn’t you be happy if you found $25 on the ground in front of the winery? How about finding a fifty dollar bill at the next stop? Happy now? You bet!

Do I Need to Buy a Wine Pass for Everyone in my Party?

No, just get one pass per couple. It's 2 for 1 for most deals so get one pass, pay for one tasting and the person with you gets the same for no charge.

Now know that if you buy the pass as a single that you cannot assume that the winery will charge you half - it’s up to them and most can’t do that since prices are loaded into their point of sale terminals so be aware.

Why Should I Get it From You?

It’s true, you can buy the pass on other sites but my $39 price is the lowest standard price offered and buying it from me helps support the rising costs of running this site. And when you buy it from me you get FREE advice and trip planning services as my way of thanking you for your support.

So I Can Get Free Wine at Every Napa Winery? 

No, not every winery accepts the Priority WIne Pass but enough do to make it worth your while. If there are wineries you really want to visit but who offer no discounts then just go - you’ll save enough money at the other wineries to justify paying full price.

I’m Coming with a Group. Can I Get a Bunch of Passes for Everyone?

Sort of! In 2026 wineries have relaxed their rules on groups and now you can use the Wine Pass for group discounts. Check this page for the group size limits and get ONE pass for every two people for the 2 for 1 deals.

I’m in Napa Right Now - Can I Still Get the Pass?

Yes! Even if you are reading this standing outside of the Sterling Tram you can still get the pass and the discount. Just buy the pass on your phone and show the image sent to you immediately in email to get the discounts. BUY IT NOW! One per couple.

Do You Really Love the Pass or are you Paid to Say This?

I never recommend stuff I don't love. So while I get paid a few bucks when you buy a pass (sort of like how I get paid if you click one of my ads) I would never tell my readers to buy or do something that I didn't fully believe in. In the past there were other discount options (coupons, phone apps) but they are all gone and the Priority Wine Pass remains the only annual pass left for Napa and Sonoma - and it’s still going strong.

And in case you don’t know who I am, I have been writing this website for almost 20 years and even wrote the original Napa articles for TripAdvisor. For years my site has been one of the top rated Napa sites and in 2026 just launched this brand new version with all updated information. I love deals and hate getting ripped off which is why I love the Priority Wine Pass.